By Jacqueline H.
By Jacqueline H.
I’m not a morning person, and I’m definitely not a barista.
What I am is someone who refuses to give up her morning latte — I just finally stopped overpaying for it in time, money, and effort. RUME’s Snickerdoodle became the one I actually reach for every fall morning. Here are the four reasons why.
I assumed making it myself would be the sad, complicated version — some machine to learn, some technique I’d get wrong before I’d even had coffee. It’s the opposite. It’s a powdered latte with the milk already measured in, so I add water, mix, and it’s ready. Hot or iced, however I’m feeling that morning.
Here’s what I was most afraid of: that a latte I made at home would taste like a compromise — watered down, chalky, a “healthy alternative” I’d quietly resent. It’s the opposite. It’s creamy, sweet, unmistakably snickerdoodle — warm cinnamon and sugar, the cookie in a cup. The treat I actually look forward to. And once I knew it tasted this good, everything else is just how it earned a permanent spot on my counter.
I used to wake up earlier just to sit in a drive-thru or wait on a mobile order that was somehow always “almost ready.” That run was about fifteen minutes, every single morning. Fifteen minutes doesn’t sound like much — until you do the math. Five mornings a week is an hour and fifteen minutes. That’s almost five hours a month, and the better part of three days over a year. Once I started picturing what I’d do with all that time back, sitting in a drive-thru stopped making any sense.
To be clear, this isn’t the sad budget swap. Mine is $4.50 a latte instead of the $6.45 I was handing the chain for a Brown Sugar Shaken Espresso — and it tastes better, not “good for the price,” just better, all for about two dollars less per cup.
After a month I’d kept nearly sixty dollars. Over a year, that adds up to north of seven hundred — enough to cover a round-trip flight across the country to visit my best friend. I didn’t give up my morning latte; I just stopped overpaying for the worse version of it.
Start with the Snickerdoodle Latte, just like Jacqueline did — $4.50 a latte, free shipping, built right in below.
I’ve always loved bouncing around to different coffee shops and brands but RUME is the one thing that stuck. It’s been months now and I still haven’t gotten sick of it. I literally go to sleep every night looking forward to having it the next morning.
I bought RUME thinking it’d be a nice thing to keep at the office. Then I switched to working from home, and it turned into the reason my mornings actually feel put-together. A real latte without getting dressed to go stand in a line for one.
RUME is amazing, so tasty and efficient, you’d have no idea it was an instant coffee by the look and taste (but that’s also the best part because I don’t know how to make a good latte at home) has absolutely made my morning routine so nice and I look forward to my coffee every morning!!
We have a simple goal: to make a damn good latte that’s accessible, whatever your lifestyle may be. Along the way we’ve found a few specific areas that it tends to be the most beneficial to peoples’ lives.
The short answer is yes, absolutely — there’s a lot more coming.
To be clear, RUME isn’t a “latte company”, and it never will be. What we’re building is a mission that outlives any single product we’ll ever make: to never stop making your comfort-beverage experience more rewarding.
Somewhere along the line, the big coffee chains who got here first stopped trying — they got big, got comfortable, and decided “good enough” was good enough. The drinks got worse, the store became less inviting, and yet they continue to raise prices. They’ve chipped away at the trust of their customers with thousands of micro-decisions that I’ve personally felt, and I’m sure you have too. That’s the one place we’re built to never end up. So even if we handed you the best coffee in the world tomorrow, we still wouldn’t be finished. There’s always a better way, and we intend to be the ones who find it — every single time.
That’s the promise underneath everything we make: it’ll always be us.
It’s also why we’re not in a hurry to become everything at once. We could add a dozen products tomorrow, but we’d rather be unforgettable at what we already do than forgettable at everything. At this early stage, we’re focused on earning your trust through making every touchpoint (even beyond the drinks themselves) as satisfying and carefully considered as possible.
Milk Type
How many lattes? — Limit 30 per customer
There’s nothing like the classics.
Add a pack of our flagship Classic Caffè Latte, and get 3 lattes free.
No espresso machine, no more drive-through, no more milk carton, no more settling.
A note from our founder:
Your favorite café was never the problem. A latte made by someone who actually cares, somewhere you’re in no hurry to leave — that’s worth every dollar, and we’d never tell you otherwise.
The problem is the rest of the week. Most mornings you can’t make it there, so you settle for the fast-coffee chain instead: the drive-thru, the line, a $7 cup that’s mostly sugar. You pay café prices and get nothing that feels like a café.
We didn’t think that was fair. So we crafted a latte of our own — the way it should taste, at the price it should cost, ready in the time you’ve actually got.
Keep going to your favorite cafés, we still go to ours. But on the days you can’t, we’ve got you covered.
— Cooper
P.S. please reach out to me at cooper@makerume.com. Whether you have a question, a story to share, a complaint, or anything at all, I’d love nothing more than to hear from you. We’re building something really cool, and I consider you to be a part of it.
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